Author Events: School Visits, Library Presentations, and Book Signings

Hello everyone!

So, once you’ve publish your book, you’re job is done, right?  Wrong!  Now more than ever, authors have to market their books.  A great marketing strategy is to book live events like school visits, library presentations, and book signings.

These sorts of interactions can by scary for authors, especially for the ones who hate public speaking or are introverts.  The following articles have tips for how to have positive author events.  I hope they help!

Tips for Authors:

“Organization & Preparation Tips” by Garr Reynolds

“How to Host a Successful Book Signing” by WestBow Press

Tips for Schools:

“7 Tips for the Perfect Author Visit” by Brad Herzog  (Authors, consider creating an event packet to give to give to schools, libraries, and other event locations to help stir up excitement for your visit – see point 4.  Trust me, as someone who’s acted since I was five, an engaged audience is way more fun than an apathetic one.)

Tips for Libraries:

“Publicity, programming and promotion – Arrange an author visit” by the Association for Library Service to Children

Happy writing and good luck marketing!

Katie

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Book Clubs: Making Them Part of Your Platform

Hello everyone!

I recently read an interview with Kathryn Craft, conducted by Donna Galanti: “Book Club Tips: Are You and Your Novel Book Club-Worthy?” I had never considered how making my book more appealing to book clubs could be a marketing strategy, but the points brought up during the interview made a lot of sense. I hope you find the interview as thought provoking as I did.

Happy writing!

Katie