So, once you’ve publish your book, you’re job is done, right? Wrong! Now more than ever, authors have to market their books. A great marketing strategy is to book live events like school visits, library presentations, and book signings.
These sorts of interactions can by scary for authors, especially for the ones who hate public speaking or are introverts. The following articles have tips for how to have positive author events. I hope they help!
Tips for Authors:
“Organization & Preparation Tips” by Garr Reynolds
“How to Host a Successful Book Signing” by WestBow Press
Tips for Schools:
“7 Tips for the Perfect Author Visit” by Brad Herzog (Authors, consider creating an event packet to give to give to schools, libraries, and other event locations to help stir up excitement for your visit – see point 4. Trust me, as someone who’s acted since I was five, an engaged audience is way more fun than an apathetic one.)
Tips for Libraries:
“Publicity, programming and promotion – Arrange an author visit” by the Association for Library Service to Children
Happy writing and good luck marketing!