While preparing for the 2017 NJ SCBWI Conference, I thought back to September 2015 when I became serious about getting published. I researched how to make a living as a children’s author (FYI – The answer is to publish a lot of books or get insanely lucky.). Then, I explored how to make myself appealing to agents and editors.
One term I kept seeing and hearing was “platform.” Somehow, I didn’t think they were referring to a wooden plane. Eventually, I figured out that a writer’s platform is his/her following – the people who will read the author’s newest book just because he/she wrote it. I concluded that I needed to grow an online presence.
In January 2016, I decided to create a writer’s Facebook page, website, and blog. My friends joined my Facebook page, but my blog was a graveyard. It was so disheartening to post weekly and not have anyone read my work. I wanted to delete my blog, but knew that was not a good marketing strategy. So, I stuck with it.
In early 2017, I discovered the magic of using tags and other bloggers started to find my posts. I also started using more photos to increase the visual appeal of my blog. After almost a year and a half of blogging, I finally feel like I’m getting the hang of it, and I still have room for improvement and adaptation. Isn’t that the majority of the writing process?
Below are some articles I wish I’d read before I created my blog. I hope you also find them helpful.
“The Author’s Dilemma: To Blog or Not to Blog” by Claire E. White
“How to Craft a Blog Post – 10 Crucial Points to Pause” by Darren Rowse
“How to Use Tags on Your Blog or Website” by Michael Gray
Happy writing and may you get lots of blog traffic!